A £12K investment for our clients
Anyone who follows our AP blog posts will know by now we are always looking to invest in new, or specialist equipment that helps us deliver our very unique service and the very best in photography for all our clients.
Last Month I set out to buy the new medium format mirrorless Hasselblad X1D but disappointment set in after seeing all of its short comings first hand. For example, an inability to work with any View Camera’s! So, I had to look for an alternative solution.
As soon as I saw the specifications of the brand new Fujifilm GFX50s and understood what it can deliver I immediately placed a pre launch order with Calumet Manchester to ensure we could get hold of it as soon as it was released.
While many still waiting for this camera, we have already had it out to work over the last three weeks and we have found the level of image quality and ease of use to be outstanding. More importantly the difference in quality is not so subtle that only we notice it! Already a number of clients have commented on the images we have been delivering.
This camera is amazing delivering the same, (if not better) quality and sharpness we have come to expect from Medium Format but with so much ease it sometimes replaces our Small Format Nikon’s on jobs, and that is not the best of it. The tonal range of this camera is amazing making for beautifully smooth transitions across the shadows and all the tones in our photographs. There is a smoothness were there is a shift in colours and sharpness that I usually associate only with our Large Format film work.
Of Course while Kevin is delighted at the prospect of shooting more advertising work at Radcliffe Photography on the GFX, I am far more interested in what can be achieved in product and architectural photography with the GFX50s when I fit it to a View Camera. That said, I can see Kevin looking over my shoulder at the New Cambo Actus GFX I just ordered, I’m sure he is wanting to bring all the benefits of a view camera back into his advertising photography.
Another New View Camera Cambo Actus GFX
I’m delighted to say within days of us taking delivery of one of the first GFX50s in the UK, my preferred View Camera manufacturer, Cambo announced the launch of their new Cambo Actus GFX designed specifically around our new GFX50s.
It was only slightly annoying that we had just purchased a new Actus for our Nikon Cameras (see last months blog) but after some negotiation that has now been returned and the ActusGFX is being shipped direct from Holland as I type this.
We will now have the perfect View Camera solution for every job when the Actus GFX, a lightweight portable Medium Format digital view camera joins the ranks with our huge and overweight but versatile Cambo Ultima 45 (5×4 large format film view camera) and Ultima D35 (Small Format digital view camera).
Other Investments from the Photography Show
While visiting The Photography Show at the NEC I tested and purchased some battery powered portable studio lighting at a “knock down show price” (well £500 off) while Susan attended some training with Adobe. Susan will start full time as our photographic technician in the summer processing most of our photography with Adobe Lightroom and Photoshop.
Our New View Camera is on it’s way
Our Cambo Ultima Technical View Camera has and will continue to deliver outstanding photography for our clients.
The Ultima has more movements available than most technical cameras and wants for nothing when we are delivering our best photography.
However, some of you might have noticed the Ultima has a lot of something else; size and bulk, it’s really, really heavy. At times it can be lot of hard work, especially when out on location.
A small lighter camera when in the field
The Ultima is a big heavy camera to take out in the field.
The Cambo Actus has most of the features and movements of our Ultima but it is, (as you can see) very compact and lightweight. This should make our new camera quick and easy to use on location.
Talking less time to deliver the same results will bring the cost of using the best technical solutions for architectural photographer and Product Photographer within the budgets of many more commercial clients and across a wider range of photographic disciplines and styles. Just perfect for our clients commercial work here at Allinsons Photography.
A quick and easy access to creative techniques
If that was not impressive enough, (I know it’s not that exciting but I’m always impressed by good technical photographic solutions) we believe that the ease of use this camera offers will make many complex creative applications more readily available. Such as, “selective focus” techniques giving us a wider choice of easily applied creative techniques on many more jobs.
This camera is just perfect for those days at Allinson’s that are full of creativity and I know our colleague Kevin from Radcliffe Photography will get so much out of this camera for all of our client’s.
A more versatile technical solution
This is not the first time Allinson’s Photography has looked to Cambo for our technical view camera solutions. The precision control of all the movements within a fraction of a millimetre makes it an easy choice. Also, unlike the many tilt shift solutions presented to us by the big brand camera manufactures, (who generally only support their own equipment) we find the versatility of Cambo Cameras very appealing.
Cambo always caters for our full array of camera sensor (digital backs, or digital cameras) and lens choice. An range of almost endless combinations are available to us with both our Cambo cameras. We can use just about everything we already own, or wish to purchase with these cameras.
My favourite combination for the our Actus I think will be our superbly sharp Schneider Digitar lenses (designed specifically for medium format digital backs) with the new medium format Fujifilm GFX 50S mirrorless camera when it arrives in March. Let us hope that Cambo machine our mounting plate for the new GFX very soon after we take delivery.
Despite January turning over more in a month than we have for over 20 years we have very little news other than it has been very busy at Allinson’s Photography. A lot of the additional work appears to be residential properties, I think once the Christmas decorations had been taken down clients became intent of filling our diaries.
It’s good to be appreciated and in demand!
A great start to the year, no doubt and I hope all our clients and followers are enjoying similar success.
New investments for February
There is some great news on the way in February as we look to make more significant investments on behalf of our clients.
I’ll say little more for now but we hope to have a more manageable technical solution and higher resolution available in our medium format range of equipment.
This must be my shortest Blogpost ever. Just too busy working this month to make or write January news. February however, well, here is a sneak peek video of something very similar to what we expect to take delivery of in February, (we will be using small and medium format with this view fantastic lightweight technical view camera) with more to come in March.
2016 a year when Allinson’s Photography Expanded
So here I am again with the start of a new year blog post that looks back at another bumper year for Allinson’s Photography.
I know many people are pleased to see the back of 2016 but it has been a massive year for Allinson’s Photography, not only for the usual reasons; “doubled our turnover, (again) large investments in equipment, (again) which is pretty much how the year unfolded. I could almost copy and past it from our 2015 review.
Expanding Allinson’s Photography through collaboration
While “more work and more gear” is always great, far bigger news this year has been how we have been working together with Kevin at Radcliffe photography.
Kevin Radcliffe is an outstanding commercial photographer and is often referred to by those of us working in the advertising industry as the most creative of photographers in this region.
This opportunity to work with another great qualified photographer could not be passed up, the result has been a seamless collaboration between the Allinson’s Photography and Radcliffe Photography businesses.
Already an number of our clients have seen and enjoyed the benefits of what can be delivered by a much more resourceful supplier of professional photography.
Working together to offer more
Those clients who have been with us from the start may well remember that before Allinson’s Photography Kevin and myself worked together at Photogenic Studios. At the time it was without doubt The North’s leading photographic studio, based in Newcastle upon Tyne for many years delivering a vast amount of work for leading agencies and brands across many photography styles and disciplines. Things have moved on and advanced so much since then but I’m sure it is our history of working together at the highest level that has made our recent collaboration so easy.
The two studios already have similar methods and wrokflow when it comes to delivering the same high standard of professional photography.
There are many advantages to be gained for each of our studio’s and of course all of our clients as together we can provide not one but two qualified photographers with an extensive range of experience, skills and equipment that truly is unique and second to none.
While the nature of most work at Allinson’s Photography keep me booked solid day in day out the opposite is often true of any high end Advertising Photography studio, as with most photographers in this field of work, even when at their busiest you can find a few gaps in Kevin’s diary. Collaboration has given us and our clients access to the gaps in the diary of another qualified photographer with extensive experience. In return, this has freed up some of my time allowing me to work on the more technical aspects and/or processing of the work at Radcliffe Photography.
Our new City Centre Photography Studio
While Kevin brings additional creativity and skills to our business he also provides resources such as additional city centre studio space. The Tower Studio is larger than our existing studio and centrally located in the historic Sallyport Tower with off street parking on Tower Street for clients, a great addition for many our clients at Allinson’s Photography.
The collaboration works very much as a two way street and we deliver many resources and assets to Radcliffe Photography. Their clients now benefit greatly form our photoshop skills which better match Kevin’s creativity as well as bringing an extensive range of photographic technical skills and solutions such as our technical view camera, additional lighting and Elevated Photography with our 50ft mast to the Radcliffe Photography business.
Two small studios each with unique client base and a good cross over of; skills, experience and equipment.
Together we deliver a much wider and more diverse range of creative and technical solutions that most photographers can not hope to match.
Putting together this collaboration and pooling our resources throughout 2016 has been an easy and enjoyable process. We are confident that together we deliver a wider range of experience, skills and solutions, than any other photography studio.
I can’t wait to see how we grow and the work we deliver throughout 2017, after many decades working in photography this has to be the most exiting of times for me.
Happy New Year to all our clients and we are looking forward to using all our skills and additional resources to support your business throughout 2017.