We were invited to work in collaborate as an advertising photographer on location with Flymo products and models.

Working closely with Kevin Radcliffe and his client, together we delivered a range of professional “story telling” commercial photography for use in advertising, promotions, brochures, catalogs and packaging.

The story behind this Advertising Photography

The photography as directed by the Creative Director and ultimately created by the Advertising Photographer on this day, defiantly told a story. It illustrated the freedom provided by the Flymo robotic mowers. How the Flymo can free up time to enjoy with the family, or simply relax and enjoy your garden. Do what you like, while the Flymo was working hard in the garden for you.

Advertising Photographer – their Cameras and Equipment

With models, lighting and the product all under the control of the photographer and creative director it was obvious we could work at a comfortable pace. Medium Format is very much a preferred tool for the Advertising Photographer. We find the depth, resolution and tonal range is not often matched by any other digital solution. The working conditions on the day meant the camera of choice was a mirrorless medium format camera mostly handheld.