Motel One Newcastle upon Tyne

We delivered the highest level of Architectural Photography using a medium format view camera for Motel One the Newcastle building was the first time they had asked us to photograph one of their hotels and they must have liked it as they have sent us to a number of other cities since then at a not insignificant cost to provide images of their other Hotels.

With the interiors, (see above) we can keep the camera level while still at eye level (5-6 ft off the ground) and use movement, (rise and fall) to bring the foreground into the frame giving a eye level view without sacrifice. Also, a little bit of tilt of course keeps everything sharp from front to back at any aperture.

Architectural Photography View Camera in narrow streets

Situated in a narrow street in one of the older parts of the City, the exterior threw up its own set of challenges. While its common with tall buildings to need a lens or camera with some rise and fall to prevent converging parallels sometimes known as “key-stoning” with this street being so narrow the only way to get far enough back to include all of the building was to move down the street and shoot across the face of the building. With Architectural Photography using a medium format view camera some swing on the lens panel allows the image to have a focus point that stretches from the foreground to the background. An “in camera” solution.