Flymo Advertising Photography August 2019

I was asked to created these professional advertising images of Flymo lawnmower products for use in advertising, promotions, brochures, catalogs and packaging.

AP was invited to work on location together with ad agency creatives to photograph Flymo mowers, including the robot lawn mower at work.

We delivered a great set of “story telling” advertising photographs for use in brochures, advertising packaging and point of sale.

The story behind this Advertising Photography job

Our photography illustrates the freedom provided by the Flymo robotic mowers. Images that clearly demonstrate how the Flymo can free up time. Time to enjoy with the family, seeing the models relaxing and enjoying the garden shows these advantages. The clear message is that you can do whatever you like, while the Flymo works in the garden for you.

Photography Equipment and Method

With models, lighting and the products all under the tight control, we could work in a methodical manner both days.

Medium Format is very much our preferred tool for all our Professional Advertising Photography. Not least because it delivers depth, resolution and tonal range that is not often matched by any small format solutions.

Our camera of choice was a Fujifilm GFX mirrorless medium format camera. This camera is as comfortable to use handheld as it is on a tripod. The GFX and its range of superior lenses are perfectly suited to this photography. It provides good balance of flexible working and image quality. The flexibility of shooting handheld made it easy to move with around the models and location while staying out of the way of the video crew.

The gallery below its just a handful of examples from two days work on location. I hope they give a flavour of the range and choice of Advertising Photography solutions delivered to our client. Working with the Creative Director meant any specific aspects and requirements were delivered on the day.